frye cherry creek Retail

Frye Boots

Denver, CO

The Frye Company opened their 12th store in the Cherry Creek shopping district of Denver, Colorado. In an effort to distinguish itself from the nondescript building, we created a pronounced entrance extending into the interior. Local materials and intricate lighting details helped to warm up the space, while a custom fireplace with log niches and faux stag helped anchor the sales floor. The store won Gold for “Softline Specialty Store up to 3,000 sf” and “Store of the Year” honors at the Globalshop 2017 design awards.

Photography by Brian Tizsa

Performed @ Lochte + Architectural Group.